Embedded Files
DIGITAL CAMPAIGN
agency: PUBLICIS CONSEIL PARIS
art direction: YANN GOBERT
THE BRIEF:
Generate engagement by showing the unexpected and fun side of the Twingo RS, while positioning it as a car that inspires passion from a young age.
THE ANSWER:
Viral video campaign featuring 8-year-old Lila Kalis, a car enthusiast who enjoys drifting with a miniature electric replica of a Twingo RS.
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