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THE BRIEF
Generate awareness and engagement by creating an emotional connection with the North American target audience. The goal is to position the brand as the go-to choice for runners who want to conquer the pavement and make the city their playground.
Agency: WIDE SWITZERLAND
creativ direction: YANN GOBERT
photograph: CHARLOTTE LINDET
director: KERYAN SORTON
"The early birds were already out on the streets, running as the city slept"
"The early birds were already out on the streets, running as the city slept"
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