Embedded Files
agency: Wide Switzerland
Client: SALOMON
art Direction: YANN GOBERT
production: CREATUR PROD
director: JB BAZZARINI
THE BRIEF:
The Index 02 is a recyclable running shoe with a construction optimized for easy disassembly, giving it a second life as a ski boot.
THE ANSWER:
An educational video explaining how Salomon running shoes are recycled and transformed into ski boots, showcasing the brand's commitment.
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